Leadership, digital transformation,
digital strategy, design thinking, MBA

I’m a digital transformation & strategy advisor with a background in Product Design, Service Design and User Experience Design. I have worked with Digital Strategy Development and Digital Product Design for more than 20 years designing many different solutions for many different clients and industries:

  • Digital Transformation & Strategy Development, Market- & User Research, Global Website and Product Design for Oticon Medical, see portfolio for more information.

    Digital Consultancy, User Research, User Experience Design for Region Sjælland, Sundhedsstyrelsen, Styrelsen for Patientsikkerhed, Sundhed.dk and Pfizer.

    User Research, User Experience Design, Design System for HMI- and IOT-Platforms for Pharma & Biotech for Alfa Laval, see portfolio for more information.

    User Experience Design and Product Design for Styrelsen for Patientsikkerhed.

  • Digital Transformation & Strategy Development, User Research and Global Website for Saxo Bank.

    Digital consultancy, User Research, User Experience Design and Product Design for SparInvest, Danske Bank, Codan and SEB.

  • Digital Transformation & Product Design: Driving the Digital Transformation Process Internally implementing Design Thinking Methodoloy and Processes as well as User Research, User Experience Design and Product Development at Alinea, Egmont.

    Digital Transformation & Strategy Development, User Research, User Experience Design for CBS.

    Digital Transformation & Strategy Development, User Research for Børne & Undervisningsministeriet.

    Digital Consultancy, User Research, User Experience Design for Utdanning i Bergen.

  • Leader of ECCO’s Interactive Marketing department: Global Strategy Development, Global Website and E-commerce Platform. E-mail marketing. Social Media Management. Development of the Global Loyalty Scheme. Global Strategy- and Campaign Development.

    Leader of ECCO’s E-Commerce Department: Global E-Commerce Platform, Global Strategy Development, Online Marketing, Fulfilment, Technical Operations, Payment Security, Customer Service, Purchasing and Budget: Profit & Loss.

    Digital Consultancy, User Research, User Experience Design for Synoptik and Nike.

  • Digital Strategy Development, User Research, User Experience Design for Movia and Scandlines.

    User Research, User Experience Design, Design System for HMI- and IOT-Platforms for Marine & Transportation for Alfa Laval, see portfolio for more information.

  • User Research, User Experience Design, Design System for HMI- and IOT-Platforms for Energy, Water & Wastewater for Alfa Laval, see portfolio for more information.

    Digital Transformation & Strategy Development, Market- & User Research for HOFOR.

  • Future Trends Research and Digital Consulting for a Danish Ministry.

    Digital Transformation & Strategy Development, User Research for Børne & Undervisningsministeriet.

    User Research and User Experience Design for Region Sjælland, Sundhedsstyrelsen, Styrelsen for Patientsikkerhed, Sundhed.dk, Miljøstyrelsen, ATP and many more.

Målret dine digitale produkter med brugerinddragelse

Artikel: At lave et digitalt produkt uden brugerinddragelse er lidt ligesom at gå i gang med at bygge et hus uden at vide hvem, der skal bo i det.

Skal et design-sprint altid vare 5 dage?

Artikel: Traditionen tro varer et design sprint 5 dage. Men hvis du nogensinde har prøvet at sætte et 5-dages sprint op, ved du, at det er et administrativt mareridt at samle et tværgående team i 5 sammenhængende dage.

Digital produktudvikling uden brugertest er som kys uden kærlighed

Artikel: Ethvert digitalt udviklingsprojekt starter med gode intentioner. ”Vi skal følge processen. Gøre det rigtigt den her gang. Alt skal sidde lige i skabet…” Men ak og ve: Tidsplanen bliver rykket og budgettet ædes langsomt op af uforudsete ønsker.